Interviewing entrepreneurs in China: A vision-driven startup for senior care in China

Healthcare in China

China Paradigm interviewed Charles Bark, the co-founder of HiNounou, an intelligent data platform for health care in China, to learn how China’s aging population opens business opportunities for the senior care in China and other useful tips for entrepreneurs.

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Interviewing entrepreneurs in China: A famous ambassador for Italian brands in China

foreign KOL in China

China Paradigm interviewed Carlo Dragonetti, head of digital and communication at The Italian Trade Agency, to learn more about how to promote Italian brands in China, the reputation of Made in Italy and the surprising story of Carlo as a foreign KOL in China.

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Interviewing entrepreneurs in China: How to create successful personal branding in China

Become a best-selling author on Amazon

Daxue Consulting interviewed Ashley Galina Dudarenok, an Amazon best-selling author and the founder of Alarice and ChoZan, to understand the current Chinese social media landscape, the challenges of doing business in China and learn the best content strategy for thought leadership and personal branding in China.

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Interviewing entrepreneurs in China: How to be innovative in the traditional Chinese tea industry

Chinese regulations on beverages

China Paradigm interviewed Martin Papp, CEO and founder of Papp’s Tea, to understand how to develop business in China starting with zero capital, zero connections, and zero clients and how to bring innovations in the famous Chinese tea industry. 

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Interviewing entrepreneurs in China: What does brand DNA in China mean?

Chinese brands strategies

Brand DNA in China

China Paradigm interviewed Louis Houdart, the founder and CEO of Creative Capital, a creative branding agency in China. This episode of our China marketing podcast aims to understand the innovations and developments that Chinese brands are undertaking and the meanings of brand DNA in China and branding in China.

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Interviewing entrepreneurs in China: The best practices for working with KOLs in China

Influencers in China

How to work with KOLs in China

China Paradigm interviewed Elijah Whaley, CMO at PARKLU, a KOL marketing agency in China, to understand the specificities of the world of influencers in China, called the KOLs in China. This episode reveals the differences between influence marketing in China and the West as well as good practices for working with KOLs in China in terms of budget, selection, ROI…

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Interviewing entrepreneurs in China: Why is branding in China so unique?

Branding strategy in China

China Paradigm interviewed Qin Guo, managing partner and founding member at BSUR Shanghai, to understand what does branding in China mean, how to grow a successful brand in China compared to the West and what are the essential things people need to know when talking about branding in China.

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