French Consultant based in Shanghai advises bakeries on preparing and selling baked goods and pastries in China: China Paradigm #120 with Pierre Gilson

Chinese bakery pastry market

Pierre Gilson is a French consultant with 5 years of experience advising businesses on baked goods and pastries in China. Gilson has over 15 years’ worth of international experience working with some of the world’s most recognized food and beverage brands. After almost five years in China, last year he found Stoneground Consulting. Gilson advises […]

A local provider of marketing automation solutions in China on a SaaS basis: China Paradigm #119 with Kai Hong

crm solutions for companies on wechat

Kai Hong founded JINGdigital in 2014. JINGdigital is a CRM platform providing clients with digital optimization tools and solutions in Marketing Automation in China. They help international clients to communicate effectively with consumers on WeChat. Essentially, they help brands to define their target market better. Then, JINGdigital reaches out with tailored content to those consumers […]

The substance of restaurant branding in China

restaurant branding in China

China Paradigm interviewed Philippe Ricard, the founder of La Creperie and La Cabane restaurants based in Shanghai, Hong Kong, and Ho Chi Minh City. In this China business podcast, the French entrepreneur discusses how he manages French creperies in Asia, restaurant branding in China, and tells us more about the coronavirus’s impact on his restaurants […]

Designing golf clothing for the Chinese market

Apparel manufacturing in China

Designing golf clothing for the Chinese market China Paradigms interviewed Guillaume Sergent, founder, and CEO at Ailion Golf, to discuss the golf industry in China and how he designed golf clothing for the Chinese market.

Interviewing entrepreneurs in China: How to produce video marketing in China?

Video making in China

Video marketing in China Daxue Consulting interviewed Carlotta Godio, FLATMIND’s co-founder and General Manager (GM), to discuss how her company produces video content in China, to understand how video marketing in China is different from Western countries as well as to share some thoughts on the evolution of the video industry in her new resident […]