Interviewing entrepreneurs in China: A famous ambassador for Italian brands in China

foreign KOL in China

China Paradigm interviewed Carlo Dragonetti, head of digital and communication at The Italian Trade Agency, to learn more about how to promote Italian brands in China, the reputation of Made in Italy and the surprising story of Carlo as a foreign KOL in China.

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Interviewing entrepreneurs in China: How to leverage XiaoHongShu in China?

Open Xiao Hong Shu account

China Paradigm interviews  Miro Li, co-founder of Double V. Consulting, a consulting firm helping foreign brands master e-commerce in China through XiaoHongShu, a popular e-commerce social media app in China. Miro Li shares how international brands enter China and how to leverage XiaoHongShu in China.

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Interviewing entrepreneurs in China: How to manage hundreds of retail stores in China

retail stores in China

China Paradigm interviewed Stephane Torck, founder and CEO of the Asian Market Development Company, to learn more about fashion retail in China, his experience introducing brands to low-tier cities and partnering with local distributors and franchises. You will also learn the key success and failure factors of introducing brands to China.

Continuer la lecture de « Interviewing entrepreneurs in China: How to manage hundreds of retail stores in China »