French Consultant based in Shanghai advises bakeries on preparing and selling baked goods and pastries in China: China Paradigm #120 with Pierre Gilson
Pierre Gilson is a French consultant with 5 years of experience advising businesses on baked goods and pastries in China. Gilson has over 15 years’ worth of international experience working with some of the world’s most recognized food and beverage brands. After almost five years in China, last year he found Stoneground Consulting. Gilson advises […]
Exploring brand intelligence in China as a design agency
China Paradigm interviewed Matthieu Rochette-Schneider, the Greater China General Manager of Centdegrés to discuss brand intelligence in China and how they design for the Chinese beauty industry.
The substance of restaurant branding in China
China Paradigm interviewed Philippe Ricard, the founder of La Creperie and La Cabane restaurants based in Shanghai, Hong Kong, and Ho Chi Minh City. In this China business podcast, the French entrepreneur discusses how he manages French creperies in Asia, restaurant branding in China, and tells us more about the coronavirus’s impact on his restaurants […]
Designing golf clothing for the Chinese market
Designing golf clothing for the Chinese market China Paradigms interviewed Guillaume Sergent, founder, and CEO at Ailion Golf, to discuss the golf industry in China and how he designed golf clothing for the Chinese market.
Interviewing entrepreneurs in China: The great challenges of public relations in China
Interviewing entrepreneurs in China: The great challenges of public relations in China China Paradigm interviewed Augustin Missoffe, managing director Asia-Pacific at Hopscotch Group. Our China Paradigm’s guest is a Chinese and Asian market expert with a decade of experience in China and more to come. In the course of the interview, Augustin Missoffe discusses public […]
Interviewing entrepreneurs in China: Provide innovative QR code solutions in China and all over the world
China Paradigm interviewed Benjamin Claeys, the founder of QRzebra and Lihaoma, to learn the secrets of providing QR code solutions in China and some specific cases of QR code business on WeChat.
Interviewing Entrepreneurs in China: Boost luxury lifestyle branding in China with AI technology
China Paradigm interviewed Clare Cheng, a pioneer of AI-driven luxury branding to talk about luxury lifestyle branding in China, Chinese AI-based software, and more.
Interviewing Entrepreneurs in China: how to conduct brand advertising for B2B business in China
China Paradigm interviewed Steven Proud, marketing director of Brandigo Global in China to have a better understanding of leveraging B2B business in China and clarify how the Chinese social media function in B2B business.
Interviewing entrepreneurs in China: A vision-driven startup for senior care in China
China Paradigm interviewed Charles Bark, the co-founder of HiNounou, an intelligent data platform for health care in China, to learn how China’s aging population opens business opportunities for the senior care in China and other useful tips for entrepreneurs.
Interviewing entrepreneurs in China: A famous ambassador for Italian brands in China
China Paradigm interviewed Carlo Dragonetti, head of digital and communication at The Italian Trade Agency, to learn more about how to promote Italian brands in China, the reputation of Made in Italy and the surprising story of Carlo as a foreign KOL in China.