China Paradigm interviewed Tom Xiong, CEO, and founder of Move Shanghai, a fitness app in China, to dive into the market of gyms in China and Shanghai and to understand the developments, risks, and particularities of the fitness industry in China.
How to work with KOLs in China China Paradigm interviewed Elijah Whaley, CMO at PARKLU, a KOL marketing agency in China, to understand the specificities of the world of influencers in China, called the KOLs in China. This episode reveals the differences between influence marketing in China and the West as well as good practices […]
The business culture of China: Chinese CVs China Paradigm interviewed Pauline Lahary, founder of a CV business in China and France to understand the recent HR developments and more generally HR in China, the differences between Chinese and European candidates and the best practices to launch a website in China.
China Paradigm interviewed Matthew Spriegel, founder and CEO of Atiom, a mobile app to improve employee training in China, to have a better understanding of human resources in China and to understand how online training can be more beneficial than traditional training.
China Paradigm interviewed Carol Liu, co-founder of Big Sur Tea and Coffee, to perfectly understand the specificities of the Chinese coffee market. Indeed, in a country where the vast majority of people drink tea every day, how can we make them want to buy coffee, a more expensive drink? Carol Liu gives us all the […]
China Paradigm interviewed Qin Guo, managing partner and founding member at BSUR Shanghai, to understand what does branding in China mean, how to grow a successful brand in China compared to the West and what are the essential things people need to know when talking about branding in China.