Interviewing entrepreneurs in China: How to win in the Chinese wine market
China Paradigm interviewed Claudia Masueger, the founder and CEO of CHEERS Wine, one of the leading distributors of imported wine in the Chinese wine market, to learn her secret business strategies of doing O2O in China and how a strong corporate culture leads to success.
Interviewing entrepreneurs in China: Everything you need to know about paid search in China
China Paradigm interviewed Alvin Foo, the managing director of Reprise Digital, a New York-based digital agency specialized in SEO in China, to learn the current state of paid search in China and the U.S. and how businesses from the Chinese E-commerce market should allocate their ad cost in China.
Interviewing entrepreneurs in China: The ultimate way for businesses to run effective social campaigns in China
China Paradigm interviewed Adrien Fabry, the general manager of Phoceis Asia, a leading agency providing social media strategies in China, to learn how to create successful social campaigns in China on different social platforms.