Interviewing Entrepreneurs in China: how to conduct brand advertising for B2B business in China
China Paradigm interviewed Steven Proud, marketing director of Brandigo Global in China to have a better understanding of leveraging B2B business in China and clarify how the Chinese social media function in B2B business.
Interviewing entrepreneurs in China: Everything you need to know about running a French restaurant in China
China Paradigm interviewed Charles Carrard, who is the China General Manager at Boisset la Famille des Grands Vins and the former owner of a couple of restaurants in China to how to run a French restaurant in China successfully by building brand identity in China and the innovation in China’s wine industry.