A local provider of marketing automation solutions in China on a SaaS basis: China Paradigm #119 with Kai Hong
Kai Hong founded JINGdigital in 2014. JINGdigital is a CRM platform providing clients with digital optimization tools and solutions in Marketing Automation in China. They help international clients to communicate effectively with consumers on WeChat. Essentially, they help brands to define their target market better. Then, JINGdigital reaches out with tailored content to those consumers […]
Interview with founder of world-class photography and media production studio in Shanghai
Rodney Evans has since built a world-class photography and media production studio in Shanghai. In 2005 he came to China as a photographer. Work was plentiful because the market was undeveloped relative to the West. In 2008, he was on the verge of opening his own studio in Shanghai. Due to the global financial crisis, […]
Interview with Maik Juengst of Maik’s Gourmet on developing his food catering business in China: China Paradigm #117 with Maik Juengst
Maik Juengst is a German chef and entrepreneur who started a gourmet food catering business in China in 2016. Maik’s Gourmet bases in Shenzhen. He creates food that is Western in origin and of high quality. Initially, he produced food only for businesses like hotels, restaurants, and cafes. However, with the advent of the Covid […]
Factory manager and consultant leading the way in the sustainably produced garment and textile industry in China: China Paradigm #116 with Vincent Djen
Vincent Djen is the managing director of Cheng Kung Garments, a medium-sized player in the garment and textile industry in China. His parents founded the company in 1975 in Hong Kong. They had a background in electronic engineering, but the boom in the garments industry in China caused them to open a factory. Vincent took […]