Interviewing entrepreneurs in China: Understanding customer relationship management in China
China Paradigm interviewed Eliza Mao, Customer Succes Director of Splio, to discuss loyalty program and customer relationship management in China. The idea is to dive into the complicated Chinese ecosystem and to understand how a tech solution like SPLIO can help brands optimize their engagement and retention programs.
Interviewing entrepreneurs in China: How to be innovative in the traditional Chinese tea industry
China Paradigm interviewed Martin Papp, CEO and founder of Papp’s Tea, to understand how to develop business in China starting with zero capital, zero connections, and zero clients and how to bring innovations in the famous Chinese tea industry.
Interviewing entrepreneurs in China: Understanding word of mouth marketing and lead generation in China
Lead generation in China China Paradigm interviewed Olivier Vérot, co-founder of Gentleman Marketing, to discuss the hot topics of word of mouth marketing, SEO, SEM, and lead generation in China.
Interviewing entrepreneurs in China: Using Chinese mobile payment methods to facilitate trade between China and Europe
Chinese mobile payment methods overseas China Paradigm interviewed Annie Guo, the founder of SilkPay, to understand how foreign companies can attract and sell to Chinese consumers thanks to Chinese mobile payment, especially when they are traveling overseas.
Interviewing entrepreneurs in China: Understanding Digital Signage in China
China Paradigm interviewed Dmitry Shklyar, the founder of three tech companies in China, to learn a little more about Digital Signage in China, what it means, the link with VR and AR in China and the future of interactive technologies in China.
Interviewing entrepreneurs in China: What does brand DNA in China mean?
Brand DNA in China China Paradigm interviewed Louis Houdart, the founder and CEO of Creative Capital, a creative branding agency in China. This episode of our China marketing podcast aims to understand the innovations and developments that Chinese brands are undertaking and the meanings of brand DNA in China and branding in China.
Interviewing entrepreneurs in China: Technological disruption in the fitness industry in China
China Paradigm interviewed Tom Xiong, CEO, and founder of Move Shanghai, a fitness app in China, to dive into the market of gyms in China and Shanghai and to understand the developments, risks, and particularities of the fitness industry in China.
Interviewing entrepreneurs in China: The best practices for working with KOLs in China
How to work with KOLs in China China Paradigm interviewed Elijah Whaley, CMO at PARKLU, a KOL marketing agency in China, to understand the specificities of the world of influencers in China, called the KOLs in China. This episode reveals the differences between influence marketing in China and the West as well as good practices […]
Interviewing entrepreneurs in China: Succeed in HR in China by offering the best Chinese CVs
The business culture of China: Chinese CVs China Paradigm interviewed Pauline Lahary, founder of a CV business in China and France to understand the recent HR developments and more generally HR in China, the differences between Chinese and European candidates and the best practices to launch a website in China.
Interviewing entrepreneurs in China: How to improve employee training in China
China Paradigm interviewed Matthew Spriegel, founder and CEO of Atiom, a mobile app to improve employee training in China, to have a better understanding of human resources in China and to understand how online training can be more beneficial than traditional training.