Interviewing entrepreneurs in China: How to stand out and compete in the Chinese coffee market
China Paradigm interviewed Carol Liu, co-founder of Big Sur Tea and Coffee, to perfectly understand the specificities of the Chinese coffee market. Indeed, in a country where the vast majority of people drink tea every day, how can we make them want to buy coffee, a more expensive drink? Carol Liu gives us all the […]
Interviewing entrepreneurs in China: Why is branding in China so unique?
China Paradigm interviewed Qin Guo, managing partner and founding member at BSUR Shanghai, to understand what does branding in China mean, how to grow a successful brand in China compared to the West and what are the essential things people need to know when talking about branding in China.
Interviewing entrepreneurs in China: Tips to develop websites in China
China Paradigm interviewed Aurelien Rigart, co-founder and vice president of IT Consultis, to get an in-depth understanding of how to build a web agency in China, how to manage employees and get clients and how to correctly develop websites in China.
Interviewing entrepreneurs in China: Wechat, Douyin, Weibo, how to best leverage social media in China?
China Paradigm interviewed Jenny Chen, co-founder, and COO of WalkTheChat to understand better the social media landscape in China and to figure out how to leverage social media in China and the real differences between a content strategy on Wechat, Weibo, Pinduoduo, Douyin…
Interviewing entrepreneurs in China: How to manage hundreds of retail stores in China
China Paradigm interviewed Stephane Torck, founder and CEO of the Asian Market Development Company, to learn more about fashion retail in China, his experience introducing brands to low-tier cities and partnering with local distributors and franchises. You will also learn the key success and failure factors of introducing brands to China.
Interviewing entrepreneurs in China: A deep dive into China’s food industry
China Paradigm interviewed Florent Bonnefoy, founder of Bonnefoy + Partners to discuss the changing tastes and food industry in China and to share the key factors that lead to success or failure when it comes to opening a restaurant in China.
Interviewing entrepreneurs in China: The fast-growing health tech industry in China
China Paradigm interviewed Sebastien Gaudin, founder of The CareVoice, health tech company in China to discuss advances in the health tech industry in China and the specificities of this booming sector.
Interviewing entrepreneurs in China: Understanding China’s mobile industry
China Paradigm interviewed Thomas Meyer, co-founder of Mobile Now Group to talk about critical insights and new opportunities in the mobile industry in China, share some knowledge about best social commerce practices for WeChat and tips to succeed as an entrepreneur in China.
Interviewing entrepreneurs in China: How to succeed in the robotics industry in China
China Paradigm interviewed Shuyang Cao, co-founder of Malu Innovation to understand how to set up a startup in China, how to raise money and to convince top investors like JD.com to invest in your business.
Interviewing entrepreneurs in China: A guide to investing and valuing companies in China
China Paradigm interviewed Peng Li, founder and managing director at Merger-Link to understand better the structure of the investment market in China and how he managed to develop his consulting business dealing with private equity, venture capital, and corporations.