Interviewing entrepreneurs in China: What does brand DNA in China mean?
Brand DNA in China China Paradigm interviewed Louis Houdart, the founder and CEO of Creative Capital, a creative branding agency in China. This episode of our China marketing podcast aims to understand the innovations and developments that Chinese brands are undertaking and the meanings of brand DNA in China and branding in China.
Interviewing entrepreneurs in China: Technological disruption in the fitness industry in China
China Paradigm interviewed Tom Xiong, CEO, and founder of Move Shanghai, a fitness app in China, to dive into the market of gyms in China and Shanghai and to understand the developments, risks, and particularities of the fitness industry in China.
Interviewing entrepreneurs in China: The best practices for working with KOLs in China
How to work with KOLs in China China Paradigm interviewed Elijah Whaley, CMO at PARKLU, a KOL marketing agency in China, to understand the specificities of the world of influencers in China, called the KOLs in China. This episode reveals the differences between influence marketing in China and the West as well as good practices […]
Interviewing entrepreneurs in China: Succeed in HR in China by offering the best Chinese CVs
The business culture of China: Chinese CVs China Paradigm interviewed Pauline Lahary, founder of a CV business in China and France to understand the recent HR developments and more generally HR in China, the differences between Chinese and European candidates and the best practices to launch a website in China.
Interviewing entrepreneurs in China: How to improve employee training in China
China Paradigm interviewed Matthew Spriegel, founder and CEO of Atiom, a mobile app to improve employee training in China, to have a better understanding of human resources in China and to understand how online training can be more beneficial than traditional training.
Interviewing entrepreneurs in China: How to stand out and compete in the Chinese coffee market
China Paradigm interviewed Carol Liu, co-founder of Big Sur Tea and Coffee, to perfectly understand the specificities of the Chinese coffee market. Indeed, in a country where the vast majority of people drink tea every day, how can we make them want to buy coffee, a more expensive drink? Carol Liu gives us all the […]
Interviewing entrepreneurs in China: Why is branding in China so unique?
China Paradigm interviewed Qin Guo, managing partner and founding member at BSUR Shanghai, to understand what does branding in China mean, how to grow a successful brand in China compared to the West and what are the essential things people need to know when talking about branding in China.
Interviewing entrepreneurs in China: Tips to develop websites in China
China Paradigm interviewed Aurelien Rigart, co-founder and vice president of IT Consultis, to get an in-depth understanding of how to build a web agency in China, how to manage employees and get clients and how to correctly develop websites in China.
Interviewing entrepreneurs in China: Wechat, Douyin, Weibo, how to best leverage social media in China?
China Paradigm interviewed Jenny Chen, co-founder, and COO of WalkTheChat to understand better the social media landscape in China and to figure out how to leverage social media in China and the real differences between a content strategy on Wechat, Weibo, Pinduoduo, Douyin…
Interviewing entrepreneurs in China: How to manage hundreds of retail stores in China
China Paradigm interviewed Stephane Torck, founder and CEO of the Asian Market Development Company, to learn more about fashion retail in China, his experience introducing brands to low-tier cities and partnering with local distributors and franchises. You will also learn the key success and failure factors of introducing brands to China.