Interviewing entrepreneurs in China: How to create successful personal branding in China
Daxue Consulting interviewed Ashley Galina Dudarenok, an Amazon best-selling author and the founder of Alarice and ChoZan, to understand the current Chinese social media landscape, the challenges of doing business in China and learn the best content strategy for thought leadership and personal branding in China.
Interviewing entrepreneurs in China: How to leverage XiaoHongShu in China?
China Paradigm interviews Miro Li, co-founder of Double V. Consulting, a consulting firm helping foreign brands master e-commerce in China through XiaoHongShu, a popular e-commerce social media app in China. Miro Li shares how international brands enter China and how to leverage XiaoHongShu in China.
Interviewing entrepreneurs in China: Understanding customer relationship management in China
China Paradigm interviewed Eliza Mao, Customer Succes Director of Splio, to discuss loyalty program and customer relationship management in China. The idea is to dive into the complicated Chinese ecosystem and to understand how a tech solution like SPLIO can help brands optimize their engagement and retention programs.
Interviewing entrepreneurs in China: Understanding word of mouth marketing and lead generation in China
Lead generation in China China Paradigm interviewed Olivier Vérot, co-founder of Gentleman Marketing, to discuss the hot topics of word of mouth marketing, SEO, SEM, and lead generation in China.