Interviewing Entrepreneurs in China: A practical guide to finding a niche in the Chinese service market with the help of a branding agency specializing in F&B

brand experiences in China

China Paradigms interviewed Ben Weldon, a creative branding expert, to learn how to create immersive brand experiences in China, develop a brand strategy for SME in China, and find a niche in the Chinese service market.

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Interviewing entrepreneurs in China: Everything you need to know about running a French restaurant in China

innovation in China’s wine industry

China Paradigm interviewed Charles Carrard, who is the China General Manager at Boisset la Famille des Grands Vins and the former owner of a couple of restaurants in China to how to run a French restaurant in China successfully by building brand identity in China and the innovation in China’s wine industry.

Continuer la lecture de « Interviewing entrepreneurs in China: Everything you need to know about running a French restaurant in China »