Differentiation and targeting a niche in the invisible orthodontics market in China

invisible orthodontics market in China

China Paradigm interviewed Lucas Englehardt, CEO and co-founder of xixilab, a local Chinese company specializing in teeth aligners and home teeth whitening. He tells us what differentiates his company from the rest of the invisible orthodontics market in China and how he applies his experience from previously managing a food delivery platform.

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