Interviewing entrepreneurs in China: How to be innovative in the traditional Chinese tea industry
China Paradigm interviewed Martin Papp, CEO and founder of Papp’s Tea, to understand how to develop business in China starting with zero capital, zero connections, and zero clients and how to bring innovations in the famous Chinese tea industry.
Interviewing entrepreneurs in China: Understanding word of mouth marketing and lead generation in China
Lead generation in China China Paradigm interviewed Olivier Vérot, co-founder of Gentleman Marketing, to discuss the hot topics of word of mouth marketing, SEO, SEM, and lead generation in China.
Interviewing entrepreneurs in China: Understanding Digital Signage in China
China Paradigm interviewed Dmitry Shklyar, the founder of three tech companies in China, to learn a little more about Digital Signage in China, what it means, the link with VR and AR in China and the future of interactive technologies in China.
Interviewing entrepreneurs in China: What does brand DNA in China mean?
Brand DNA in China China Paradigm interviewed Louis Houdart, the founder and CEO of Creative Capital, a creative branding agency in China. This episode of our China marketing podcast aims to understand the innovations and developments that Chinese brands are undertaking and the meanings of brand DNA in China and branding in China.
Interviewing entrepreneurs in China: Technological disruption in the fitness industry in China
China Paradigm interviewed Tom Xiong, CEO, and founder of Move Shanghai, a fitness app in China, to dive into the market of gyms in China and Shanghai and to understand the developments, risks, and particularities of the fitness industry in China.
Interviewing entrepreneurs in China: How to improve employee training in China
China Paradigm interviewed Matthew Spriegel, founder and CEO of Atiom, a mobile app to improve employee training in China, to have a better understanding of human resources in China and to understand how online training can be more beneficial than traditional training.
Interviewing entrepreneurs in China: How to stand out and compete in the Chinese coffee market
China Paradigm interviewed Carol Liu, co-founder of Big Sur Tea and Coffee, to perfectly understand the specificities of the Chinese coffee market. Indeed, in a country where the vast majority of people drink tea every day, how can we make them want to buy coffee, a more expensive drink? Carol Liu gives us all the […]
Interviewing entrepreneurs in China: Why is branding in China so unique?
China Paradigm interviewed Qin Guo, managing partner and founding member at BSUR Shanghai, to understand what does branding in China mean, how to grow a successful brand in China compared to the West and what are the essential things people need to know when talking about branding in China.
Interviewing entrepreneurs in China: Tips to develop websites in China
China Paradigm interviewed Aurelien Rigart, co-founder and vice president of IT Consultis, to get an in-depth understanding of how to build a web agency in China, how to manage employees and get clients and how to correctly develop websites in China.
Interviewing entrepreneurs in China: Wechat, Douyin, Weibo, how to best leverage social media in China?
China Paradigm interviewed Jenny Chen, co-founder, and COO of WalkTheChat to understand better the social media landscape in China and to figure out how to leverage social media in China and the real differences between a content strategy on Wechat, Weibo, Pinduoduo, Douyin…