Interviewing entrepreneurs in China: Get to know technology trends in the event management in 2019

hotel business in China

China Paradigm interviewed Benoît C. Thebaut, the co-founder of Stelliers and Riviera Events to get some insights about such business as an event agency in China, talk about technology trends in the event management, and to clarify the general situation of hotel industry in China.

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Interviewing entrepreneurs in China: The secrets behind a successful online business in China

online business in China

China Paradigms interviewed Igor Temirov, the Business Director at SPLAT China, a global manufacturer of professional oral care products, to learn how to develop a successful online business in China facing the vague of new retail in China.

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Interviewing entrepreneurs in China: A famous ambassador for Italian brands in China

foreign KOL in China

China Paradigm interviewed Carlo Dragonetti, head of digital and communication at The Italian Trade Agency, to learn more about how to promote Italian brands in China, the reputation of Made in Italy and the surprising story of Carlo as a foreign KOL in China.

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Interviewing entrepreneurs in China: The best practices for working with KOLs in China

Influencers in China

How to work with KOLs in China

China Paradigm interviewed Elijah Whaley, CMO at PARKLU, a KOL marketing agency in China, to understand the specificities of the world of influencers in China, called the KOLs in China. This episode reveals the differences between influence marketing in China and the West as well as good practices for working with KOLs in China in terms of budget, selection, ROI…

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