How small foreign beauty brands can succeed in China: China Paradigm #123 with Jean-Philippe Benoist
Jean-Philippe Benoist is the co-founder and CEO of GED. They help small foreign beauty brands establish an official online presence and generate sales in China (the reason we say “official” will be explained later). Jean-Philippe and his team are experts when it comes to identifying small niche brands that are doing well domestically and have […]
China Paradigm interviewed Benoît C. Thebaut, the co-founder of Stelliers and Riviera Events to get some insights about such business as an event agency in China, talk about technology trends in the event management, and to clarify the general situation of hotel industry in China.
China Paradigms interviewed Fabian Ouwehand, the founder and growth director of UPLAB to learn more about the process of content creation on Douyin and managing KOLs under Douyin.
China Paradigm interviewed Steven Proud, marketing director of Brandigo Global in China to have a better understanding of leveraging B2B business in China and clarify how the Chinese social media function in B2B business.
China Paradigms interviewed Igor Temirov, the Business Director at SPLAT China, a global manufacturer of professional oral care products, to learn how to develop a successful online business in China facing the vague of new retail in China.
China Paradigm interviewed Carlo Dragonetti, head of digital and communication at The Italian Trade Agency, to learn more about how to promote Italian brands in China, the reputation of Made in Italy and the surprising story of Carlo as a foreign KOL in China.
China Paradigm interviewed Lauren Hallanan, VP of Livestreaming at The Meet Group, to decipher the myth of Chinese influencers and discuss the latest innovations in the live streaming industry in China.
How to work with KOLs in China China Paradigm interviewed Elijah Whaley, CMO at PARKLU, a KOL marketing agency in China, to understand the specificities of the world of influencers in China, called the KOLs in China. This episode reveals the differences between influence marketing in China and the West as well as good practices […]