How brands can get digital marketing in China right the first time: China Paradigm #121 with Jie Zhang
Jie Zhang is a Chinese entrepreneur, consultant, and CEO of AdChina. He currently lives in Norway and works at AdChina.io. He started his career at Huawei, getting to the operational level in countries across Europe. In 2014 he did an MBA at INSEAD, where he met many interesting people. From there, he decided to quit […]
Localization to the Chinese market is key, according to top China e-commerce Tmall Partner
China Paradigm interviewed Dr. Renata Thiébaut, one of the first experts in the cross-border e-commerce field in China. As head of business intelligence at Web2Asia, a China e-commerce Tmall partner (TP), she shares her experience in strategizing the online business of companies entering China, particularly in localization to the Chinese market.
Interviewing entrepreneurs in China: The great challenges of public relations in China
Interviewing entrepreneurs in China: The great challenges of public relations in China China Paradigm interviewed Augustin Missoffe, managing director Asia-Pacific at Hopscotch Group. Our China Paradigm’s guest is a Chinese and Asian market expert with a decade of experience in China and more to come. In the course of the interview, Augustin Missoffe discusses public […]
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