China Paradigm interviewed Dr. Renata Thiébaut, one of the first experts in the cross-border e-commerce field in China. As head of business intelligence at Web2Asia, a China e-commerce Tmall partner (TP), she shares her experience in strategizing the online business of companies entering China, particularly in localization to the Chinese market.Read more
Interviewing entrepreneurs in China: The great challenges of public relations in China
China Paradigm interviewed Augustin Missoffe, managing director Asia-Pacific at Hopscotch Group. Our China Paradigm’s guest is a Chinese and Asian market expert with a decade of experience in China and more to come. In the course of the interview, Augustin Missoffe discusses public relations in China and what it takes to gain visibility in China. In this business podcast, you will learn more about digital and experiential marketing in China.Continuer la lecture de « Interviewing entrepreneurs in China: The great challenges of public relations in China »
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