Interviewing entrepreneurs in China: Applying design thinking to app development in China
China Paradigm interviewed Kevin Yu, the founder, and CEO of SideChef, an interactive step-by-step guided cooking app, to understand how to apply design thinking to app development in China and the US and learn the latest smart kitchen technology in the US.
Interviewing entrepreneurs in China: How to create successful personal branding in China
Daxue Consulting interviewed Ashley Galina Dudarenok, an Amazon best-selling author and the founder of Alarice and ChoZan, to understand the current Chinese social media landscape, the challenges of doing business in China and learn the best content strategy for thought leadership and personal branding in China.
Interviewing entrepreneurs in China: How to leverage XiaoHongShu in China?
China Paradigm interviews Miro Li, co-founder of Double V. Consulting, a consulting firm helping foreign brands master e-commerce in China through XiaoHongShu, a popular e-commerce social media app in China. Miro Li shares how international brands enter China and how to leverage XiaoHongShu in China.
Interviewing entrepreneurs in China: Understanding customer relationship management in China
China Paradigm interviewed Eliza Mao, Customer Succes Director of Splio, to discuss loyalty program and customer relationship management in China. The idea is to dive into the complicated Chinese ecosystem and to understand how a tech solution like SPLIO can help brands optimize their engagement and retention programs.
Interviewing entrepreneurs in China: How to be innovative in the traditional Chinese tea industry
China Paradigm interviewed Martin Papp, CEO and founder of Papp’s Tea, to understand how to develop business in China starting with zero capital, zero connections, and zero clients and how to bring innovations in the famous Chinese tea industry.
Interviewing entrepreneurs in China: Understanding word of mouth marketing and lead generation in China
Lead generation in China China Paradigm interviewed Olivier Vérot, co-founder of Gentleman Marketing, to discuss the hot topics of word of mouth marketing, SEO, SEM, and lead generation in China.
Interviewing entrepreneurs in China: Using Chinese mobile payment methods to facilitate trade between China and Europe
Chinese mobile payment methods overseas China Paradigm interviewed Annie Guo, the founder of SilkPay, to understand how foreign companies can attract and sell to Chinese consumers thanks to Chinese mobile payment, especially when they are traveling overseas.
Interviewing entrepreneurs in China: Analyzing influencer marketing and live streaming in China
China Paradigm interviewed Lauren Hallanan, VP of Livestreaming at The Meet Group, to decipher the myth of Chinese influencers and discuss the latest innovations in the live streaming industry in China.
Interviewing entrepreneurs in China: What does brand DNA in China mean?
Brand DNA in China China Paradigm interviewed Louis Houdart, the founder and CEO of Creative Capital, a creative branding agency in China. This episode of our China marketing podcast aims to understand the innovations and developments that Chinese brands are undertaking and the meanings of brand DNA in China and branding in China.
Interviewing entrepreneurs in China: The best practices for working with KOLs in China
How to work with KOLs in China China Paradigm interviewed Elijah Whaley, CMO at PARKLU, a KOL marketing agency in China, to understand the specificities of the world of influencers in China, called the KOLs in China. This episode reveals the differences between influence marketing in China and the West as well as good practices […]