Interviewing Entrepreneurs in China: A practical guide to finding a niche in the Chinese service market with the help of a branding agency specializing in F&B
China Paradigms interviewed Ben Weldon, a creative branding expert, to learn how to create immersive brand experiences in China, develop a brand strategy for SME in China, and find a niche in the Chinese service market.
China Paradigm interviewed Steven Proud, marketing director of Brandigo Global in China to have a better understanding of leveraging B2B business in China and clarify how the Chinese social media function in B2B business.
Brand DNA in China China Paradigm interviewed Louis Houdart, the founder and CEO of Creative Capital, a creative branding agency in China. This episode of our China marketing podcast aims to understand the innovations and developments that Chinese brands are undertaking and the meanings of brand DNA in China and branding in China.