Interviewing entrepreneurs in China: The great challenges of public relations in China

experiential marketing in China

Interviewing entrepreneurs in China: The great challenges of public relations in China

China Paradigm interviewed Augustin Missoffe, managing director Asia-Pacific at Hopscotch Group. Our China Paradigm’s guest is a Chinese and Asian market expert with a decade of experience in China and more to come. In the course of the interview, Augustin Missoffe discusses public relations in China and what it takes to gain visibility in China. In this business podcast, you will learn more about digital and experiential marketing in China.

Continue reading “Interviewing entrepreneurs in China: The great challenges of public relations in China”

Interviewing entrepreneurs in China: How to create successful personal branding in China

Become a best-selling author on Amazon

Daxue Consulting interviewed Ashley Galina Dudarenok, an Amazon best-selling author and the founder of Alarice and ChoZan, to understand the current Chinese social media landscape, the challenges of doing business in China and learn the best content strategy for thought leadership and personal branding in China.

Continue reading “Interviewing entrepreneurs in China: How to create successful personal branding in China”

Interviewing entrepreneurs in China: What does brand DNA in China mean?

Chinese brands strategies

Brand DNA in China

China Paradigm interviewed Louis Houdart, the founder and CEO of Creative Capital, a creative branding agency in China. This episode of our China marketing podcast aims to understand the innovations and developments that Chinese brands are undertaking and the meanings of brand DNA in China and branding in China.

Continue reading “Interviewing entrepreneurs in China: What does brand DNA in China mean?”