How small foreign beauty brands can succeed in China: China Paradigm #123 with Jean-Philippe Benoist
Jean-Philippe Benoist is the co-founder and CEO of GED. They help small foreign beauty brands establish an official online presence and generate sales in China (the reason we say “official” will be explained later). Jean-Philippe and his team are experts when it comes to identifying small niche brands that are doing well domestically and have […]
Launching a brand on an e-commerce platform in China can seem a daunting process: China Paradigm podcast #110 with Josh Gardner from Kung Fu Data
In this episode, we talked to Josh Gardner, who is an American entrepreneur. He first came to live and work in China 25 years ago. Josh Gardner has a background in anthropology where he studied ethnic minorities in Yunnan, before going into logistics and then e-commerce. Josh Gardner became the co-founder and CEO of Kung […]
Interviewing entrepreneurs in China: Explore China e-commerce market and learn how to sell online through China e-commerce platforms
China Paradigm interviewed Daphne Tuijn, a China e-commerce market specialist and co-founder and CEO of both WebShopInChina and Chaoly. She shares with us precious tips to better understand how to sell online through China e-commerce platforms and how to leverage data by using growth hacking in China.