Building intercultural relationships to thrive in China-Europe innovation landscape
China-Europe innovation China Paradigm interviewed Yingzi Yuan, Executive Director at Europe China Foundation, to gain a better understanding of the recent China-Europe innovation initiatives and the new business relationships between the two regions.
Interviewing entrepreneurs in China: Bringing innovation through cooking workshops in China
China Paradigm interviewed Sandrine Delabrière, an experienced marketing and innovation consultant who came to China and launched Pourquoi Pas. With Sandrine Delabrière, explore the cooking business in China and learn more about how China innovation’s approach is different from the Western one.