Differentiation and targeting a niche in the invisible orthodontics market in China

invisible orthodontics market in China

China Paradigm interviewed Lucas Englehardt, CEO and co-founder of xixilab, a local Chinese company specializing in teeth aligners and home teeth whitening. He tells us what differentiates his company from the rest of the invisible orthodontics market in China and how he applies his experience from previously managing a food delivery platform.

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Interviewing entrepreneurs in China: The great challenges of public relations in China

experiential marketing in China

Interviewing entrepreneurs in China: The great challenges of public relations in China

China Paradigm interviewed Augustin Missoffe, managing director Asia-Pacific at Hopscotch Group. Our China Paradigm’s guest is a Chinese and Asian market expert with a decade of experience in China and more to come. In the course of the interview, Augustin Missoffe discusses public relations in China and what it takes to gain visibility in China. In this business podcast, you will learn more about digital and experiential marketing in China.

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