Interviewing entrepreneurs in China: The great challenges of public relations in China

experiential marketing in China

Interviewing entrepreneurs in China: The great challenges of public relations in China

China Paradigm interviewed Augustin Missoffe, managing director Asia-Pacific at Hopscotch Group. Our China Paradigm’s guest is a Chinese and Asian market expert with a decade of experience in China and more to come. In the course of the interview, Augustin Missoffe discusses public relations in China and what it takes to gain visibility in China. In this business podcast, you will learn more about digital and experiential marketing in China.

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Interviewing entrepreneurs in China: How to successfully negotiate with Chinese business

negotiate with Chinese investors

China Paradigm interviewed Nicolas Clement, the founder of Nego Asia, the Chinese distributor of one of the global leading sales performance consultancies, Halifax Consulting, to learn the essential skills to successfully negotiate with Chinese business and secure investment in China.

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Interviewing entrepreneurs in China: How to stand out and compete in the Chinese coffee market

Coffee industry in China

China Paradigm interviewed Carol Liu, co-founder of Big Sur Tea and Coffee, to perfectly understand the specificities of the Chinese coffee market. Indeed, in a country where the vast majority of people drink tea every day, how can we make them want to buy coffee, a more expensive drink? Carol Liu gives us all the keys to succeed in the coffee business in China and how to manage stores in China, in terms of management, budget, and partner relationship.

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Interviewing entrepreneurs in China: Wechat, Douyin, Weibo, how to best leverage social media in China?

Digital ecosystem in China

China Paradigm interviewed Jenny Chen, co-founder, and COO of WalkTheChat to understand better the social media landscape in China and to figure out how to leverage social media in China and the real differences between a content strategy on Wechat, Weibo, Pinduoduo, Douyin…

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Interviewing entrepreneurs in China: A guide to investing and valuing companies in China

Investment market in China

China Paradigm interviewed Peng Li, founder and managing director at Merger-Link to understand better the structure of the investment market in China and how he managed to develop his consulting business dealing with private equity, venture capital, and corporations.

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