Interviewing entrepreneurs in China: How to stand out and compete in the Chinese coffee market

Coffee industry in China

China Paradigm interviewed Carol Liu, co-founder of Big Sur Tea and Coffee, to perfectly understand the specificities of the Chinese coffee market. Indeed, in a country where the vast majority of people drink tea every day, how can we make them want to buy coffee, a more expensive drink? Carol Liu gives us all the keys to succeed in the coffee business in China and how to manage stores in China, in terms of management, budget, and partner relationship.

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