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Tag: Coffee market in China

Interviewing entrepreneurs in China: How to stand out and compete in the Chinese coffee market

Coffee industry in China

China Paradigm interviewed Carol Liu, co-founder of Big Sur Tea and Coffee, to perfectly understand the specificities of the Chinese coffee market. Indeed, in a country where the vast majority of people drink tea every day, how can we make them want to buy coffee, a more expensive drink? Carol Liu gives us all the […]

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