Interviewing entrepreneurs in China: How to build a robust CRM in China
China Paradigm interviewed Enjoyce Zhu, the co-founder of Edenred China, a global agency specialized in loyalty marketing in China, to learn the best practices for both big corporations and small brands to do CRM in China.
Interviewing entrepreneurs in China: Understanding customer relationship management in China
China Paradigm interviewed Eliza Mao, Customer Succes Director of Splio, to discuss loyalty program and customer relationship management in China. The idea is to dive into the complicated Chinese ecosystem and to understand how a tech solution like SPLIO can help brands optimize their engagement and retention programs.