Interviewing entrepreneurs in China: The essential steps to take to develop effective digital marketing strategies in China
China Paradigm interviewed Thomas Nixon, the co-founder of Qumin, to talk about how he develops innovative digital marketing strategies in China and how he is helping Chinese brands to grow overseas.
Interviewing entrepreneurs in China: The ultimate guide to open an online store on Tmall
China Paradigms interviewed Michael Simonet, the founder of Alea E-commerce, a consulting agency specialized in Chinese online marketplaces, to learn how to open an online store on Tmall successfully.
Interviewing entrepreneurs in China: Everything you need to know about paid search in China
China Paradigm interviewed Alvin Foo, the managing director of Reprise Digital, a New York-based digital agency specialized in SEO in China, to learn the current state of paid search in China and the U.S. and how businesses from the Chinese E-commerce market should allocate their ad cost in China.
Interviewing entrepreneurs in China: The ultimate way for businesses to run effective social campaigns in China
China Paradigm interviewed Adrien Fabry, the general manager of Phoceis Asia, a leading agency providing social media strategies in China, to learn how to create successful social campaigns in China on different social platforms.
Interviewing entrepreneurs in China: Ad tech in China is reshaping the online landscape
China Paradigm interviewed Shimi Azar, the general manager of Spotad, a unique provider of ad tech in China, to learn everything behind the rising ad tech in China which is redefining online advertising in China.
Interviewing entrepreneurs in China: How to leverage XiaoHongShu in China?
China Paradigm interviews Miro Li, co-founder of Double V. Consulting, a consulting firm helping foreign brands master e-commerce in China through XiaoHongShu, a popular e-commerce social media app in China. Miro Li shares how international brands enter China and how to leverage XiaoHongShu in China.
Interviewing entrepreneurs in China: Tips to develop websites in China
China Paradigm interviewed Aurelien Rigart, co-founder and vice president of IT Consultis, to get an in-depth understanding of how to build a web agency in China, how to manage employees and get clients and how to correctly develop websites in China.
Interviewing entrepreneurs in China: Wechat, Douyin, Weibo, how to best leverage social media in China?
China Paradigm interviewed Jenny Chen, co-founder, and COO of WalkTheChat to understand better the social media landscape in China and to figure out how to leverage social media in China and the real differences between a content strategy on Wechat, Weibo, Pinduoduo, Douyin…