Interviewing entrepreneurs in China: The essential steps to take to develop effective digital marketing strategies in China

digital marketing strategies in China

China Paradigm interviewed Thomas Nixon, the co-founder of Qumin, to talk about how he develops innovative digital marketing strategies in China and how he is helping Chinese brands to grow overseas.

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Interviewing entrepreneurs in China: Everything you need to know about paid search in China

paid search in China

China Paradigm interviewed Alvin Foo, the managing director of Reprise Digital, a New York-based digital agency specialized in SEO in China, to learn the current state of paid search in China and the U.S. and how businesses from the Chinese E-commerce market should allocate their ad cost in China.

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Interviewing entrepreneurs in China: The ultimate way for businesses to run effective social campaigns in China

social media marketing in China

China Paradigm interviewed Adrien Fabry, the general manager of Phoceis Asia, a leading agency providing social media strategies in China, to learn how to create successful social campaigns in China on different social platforms.

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Interviewing entrepreneurs in China: How to leverage XiaoHongShu in China?

Open Xiao Hong Shu account

China Paradigm interviews  Miro Li, co-founder of Double V. Consulting, a consulting firm helping foreign brands master e-commerce in China through XiaoHongShu, a popular e-commerce social media app in China. Miro Li shares how international brands enter China and how to leverage XiaoHongShu in China.

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Interviewing entrepreneurs in China: Wechat, Douyin, Weibo, how to best leverage social media in China?

Digital ecosystem in China

China Paradigm interviewed Jenny Chen, co-founder, and COO of WalkTheChat to understand better the social media landscape in China and to figure out how to leverage social media in China and the real differences between a content strategy on Wechat, Weibo, Pinduoduo, Douyin…

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