Interviewing entrepreneurs in China: How to leverage XiaoHongShu in China?
China Paradigm interviews Miro Li, co-founder of Double V. Consulting, a consulting firm helping foreign brands master e-commerce in China through XiaoHongShu, a popular e-commerce social media app in China. Miro Li shares how international brands enter China and how to leverage XiaoHongShu in China.
Interviewing entrepreneurs in China: Understanding word of mouth marketing and lead generation in China
Lead generation in China China Paradigm interviewed Olivier VĂ©rot, co-founder of Gentleman Marketing, to discuss the hot topics of word of mouth marketing, SEO, SEM, and lead generation in China.
Interviewing entrepreneurs in China: How to manage hundreds of retail stores in China
China Paradigm interviewed Stephane Torck, founder and CEO of the Asian Market Development Company, to learn more about fashion retail in China, his experience introducing brands to low-tier cities and partnering with local distributors and franchises. You will also learn the key success and failure factors of introducing brands to China.