Hong Zheng founded Adventi Communication in Shanghai in 2004. They host events and provide marketing solutions to international fashion brands operating in China. They have worked with globally recognized brands such as Lacoste, Gucci, and Piaget. She is an expert on the emergence and development of the sustainable fashion market in China. This is a […]
Designing golf clothing for the Chinese market China Paradigms interviewed Guillaume Sergent, founder, and CEO at Ailion Golf, to discuss the golf industry in China and how he designed golf clothing for the Chinese market.
Sustainability in the fashion industry China Paradigm interviewed two fashion industry experts, Kanchan Porta-Panjabi and Kate Padget-Koh, founder of Fashionable Futures. They explain to us how their Hong Kong-based fashion consultancy is bringing sustainability in the fashion industry and awaken the fashion consciousness of Chinese consumers and beyond.
China Paradigm interviewed Stephane Torck, founder and CEO of the Asian Market Development Company, to learn more about fashion retail in China, his experience introducing brands to low-tier cities and partnering with local distributors and franchises. You will also learn the key success and failure factors of introducing brands to China.
China Paradigm interviewed Vivian Chang, founder, and CEO at Crush Collection, to learn first-hand what it takes to build a successful fashion brand in China.