How small foreign beauty brands can succeed in China: China Paradigm #123 with Jean-Philippe Benoist
Jean-Philippe Benoist is the co-founder and CEO of GED. They help small foreign beauty brands establish an official online presence and generate sales in China (the reason we say “official” will be explained later). Jean-Philippe and his team are experts when it comes to identifying small niche brands that are doing well domestically and have […]
Interviewing entrepreneurs in China: retail business development in China: to be focused and specialized
China Paradigms interviewed Mike Hofmann, the managing director at Melchers, to better understand the factors of the retail business development in China, analyze the presence of foreign premium brands in China, and find out the cost of finding a value-added service provider in China.
China Paradigm interviewed Qin Guo, managing partner and founding member at BSUR Shanghai, to understand what does branding in China mean, how to grow a successful brand in China compared to the West and what are the essential things people need to know when talking about branding in China.