Interviewing entrepreneurs in China: Analyzing influencer marketing and live streaming in China
China Paradigm interviewed Lauren Hallanan, VP of Livestreaming at The Meet Group, to decipher the myth of Chinese influencers and discuss the latest innovations in the live streaming industry in China.
Interviewing entrepreneurs in China: The best practices for working with KOLs in China
How to work with KOLs in China China Paradigm interviewed Elijah Whaley, CMO at PARKLU, a KOL marketing agency in China, to understand the specificities of the world of influencers in China, called the KOLs in China. This episode reveals the differences between influence marketing in China and the West as well as good practices […]