A local provider of marketing automation solutions in China on a SaaS basis: China Paradigm #119 with Kai Hong
Kai Hong founded JINGdigital in 2014. JINGdigital is a CRM platform providing clients with digital optimization tools and solutions in Marketing Automation in China. They help international clients to communicate effectively with consumers on WeChat. Essentially, they help brands to define their target market better. Then, JINGdigital reaches out with tailored content to those consumers […]
Localization to the Chinese market is key, according to top China e-commerce Tmall Partner
China Paradigm interviewed Dr. Renata Thiébaut, one of the first experts in the cross-border e-commerce field in China. As head of business intelligence at Web2Asia, a China e-commerce Tmall partner (TP), she shares her experience in strategizing the online business of companies entering China, particularly in localization to the Chinese market.
Interviewing entrepreneurs in China: An inside look at the translation industry in China
China Paradigm interviewed Stephane Choury, the CEO and co-founder at HI COM, a fast-growing agency in the language service industry in China, to learn how to develop translation service in China with technology and online platforms like Dianping in China.