A local provider of marketing automation solutions in China on a SaaS basis: China Paradigm #119 with Kai Hong
Kai Hong founded JINGdigital in 2014. JINGdigital is a CRM platform providing clients with digital optimization tools and solutions in Marketing Automation in China. They help international clients to communicate effectively with consumers on WeChat. Essentially, they help brands to define their target market better. Then, JINGdigital reaches out with tailored content to those consumers […]
Extending market reach of European companies through a B2B sales and marketing service in China
China Paradigm interviewed Liang Sun, an experienced businessman and founder of a B2B sales and marketing service in China, Generate. He discusses how he manages his network of independent salespeople as a consultancy for European companies across various sectors.
Interviewing entrepreneurs in China: The great challenges of public relations in China
Interviewing entrepreneurs in China: The great challenges of public relations in China China Paradigm interviewed Augustin Missoffe, managing director Asia-Pacific at Hopscotch Group. Our China Paradigm’s guest is a Chinese and Asian market expert with a decade of experience in China and more to come. In the course of the interview, Augustin Missoffe discusses public […]