Interviewing entrepreneurs in China: How to build a robust CRM in China
![engaging Chinese consumers](https://chinaparadigm.com/wp-content/uploads/2019/08/Daxue-Consulting-CRM-big-data-China-1024x631.jpg)
China Paradigm interviewed Enjoyce Zhu, the co-founder of Edenred China, a global agency specialized in loyalty marketing in China, to learn the best practices for both big corporations and small brands to do CRM in China.