Hong Zheng founded Adventi Communication in Shanghai in 2004. They host events and provide marketing solutions to international fashion brands operating in China. They have worked with globally recognized brands such as Lacoste, Gucci, and Piaget. She is an expert on the emergence and development of the sustainable fashion market in China. This is a […]
Interviewing entrepreneurs in China: The great challenges of public relations in China China Paradigm interviewed Augustin Missoffe, managing director Asia-Pacific at Hopscotch Group. Our China Paradigm’s guest is a Chinese and Asian market expert with a decade of experience in China and more to come. In the course of the interview, Augustin Missoffe discusses public […]
China Paradigms interviewed Simon Vericel, the founder and CEO of Influence Matters, a leading PR agency specialized in B2B tech in China, to learn how to create an effective public relations strategy in China for tech companies.