Launching a brand on an e-commerce platform in China can seem a daunting process: China Paradigm podcast #110 with Josh Gardner from Kung Fu Data
In this episode, we talked to Josh Gardner, who is an American entrepreneur. He first came to live and work in China 25 years ago. Josh Gardner has a background in anthropology where he studied ethnic minorities in Yunnan, before going into logistics and then e-commerce. Josh Gardner became the co-founder and CEO of Kung […]
Localization to the Chinese market is key, according to top China e-commerce Tmall Partner
China Paradigm interviewed Dr. Renata Thiébaut, one of the first experts in the cross-border e-commerce field in China. As head of business intelligence at Web2Asia, a China e-commerce Tmall partner (TP), she shares her experience in strategizing the online business of companies entering China, particularly in localization to the Chinese market.
Interviewing entrepreneurs in China: The secrets behind a successful online business in China
China Paradigms interviewed Igor Temirov, the Business Director at SPLAT China, a global manufacturer of professional oral care products, to learn how to develop a successful online business in China facing the vague of new retail in China.
Interviewing entrepreneurs in China: The ultimate guide to open an online store on Tmall
China Paradigms interviewed Michael Simonet, the founder of Alea E-commerce, a consulting agency specialized in Chinese online marketplaces, to learn how to open an online store on Tmall successfully.
Interviewing entrepreneurs in China: A famous ambassador for Italian brands in China
China Paradigm interviewed Carlo Dragonetti, head of digital and communication at The Italian Trade Agency, to learn more about how to promote Italian brands in China, the reputation of Made in Italy and the surprising story of Carlo as a foreign KOL in China.