Localization to the Chinese market is key, according to top China e-commerce Tmall Partner
![tmall partner](https://chinaparadigm.com/wp-content/uploads/2020/07/China-Paradigms_.China-ecommerce-tmall-partner-1024x632.png)
China Paradigm interviewed Dr. Renata ThiƩbaut, one of the first experts in the cross-border e-commerce field in China. As head of business intelligence at Web2Asia, a China e-commerce Tmall partner (TP), she shares her experience in strategizing the online business of companies entering China, particularly in localization to the Chinese market.