A quick look at the sustainable fashion market in China: China Paradigm #114 with Hong Zheng

Hong Zheng founded Adventi Communication in Shanghai in 2004. They host events and provide marketing solutions to international fashion brands operating in China. They have worked with globally recognized brands such as Lacoste, Gucci, and Piaget. She is an expert on the emergence and development of the sustainable fashion market in China. This is a […]
The substance of restaurant branding in China

China Paradigm interviewed Philippe Ricard, the founder of La Creperie and La Cabane restaurants based in Shanghai, Hong Kong, and Ho Chi Minh City. In this China business podcast, the French entrepreneur discusses how he manages French creperies in Asia, restaurant branding in China, and tells us more about the coronavirus’s impact on his restaurants […]
The ins and outs of sales coaching in China

China Paradigm interviewed Yoann Delwarde, CEO and co-founder at Infinity Growth. In this business podcast, our guest throws light on sales coaching techniques and public speaking experience in China. So, ready to learn how to achieve sales success in Shanghai?
Localization to the Chinese market is key, according to top China e-commerce Tmall Partner

China Paradigm interviewed Dr. Renata Thiébaut, one of the first experts in the cross-border e-commerce field in China. As head of business intelligence at Web2Asia, a China e-commerce Tmall partner (TP), she shares her experience in strategizing the online business of companies entering China, particularly in localization to the Chinese market.
Manage a full-service restaurant in Shanghai during the virus outbreak and crisis smartly

China Paradigm interviewed Cotton Ding, owner of Cotton’s restaurant and bar to learn how the entrepreneur adapted the management and strategy of her full-service restaurant in Shanghai during the COVID-19 outbreak.
Connecting China and the world through herbal medicine and natural ingredients

China Paradigm interviewed Gordon Dumoulin, the founder of Dumoco Corporation and co-founder of Easton Bridge Education. In this podcast, you will learn about natural ingredients and herbal medicine in China as well as how Dumoulin started, together with his wife, to engage in English teaching in Beijing.
Discussing dairy products and food distribution channels in China

China Paradigms interviewed David Beutin, sales manager at Lactalis International to understand the food industry recovery from the coronavirus crisis and to discuss food distribution channels in China.
Designing golf clothing for the Chinese market

Designing golf clothing for the Chinese market China Paradigms interviewed Guillaume Sergent, founder, and CEO at Ailion Golf, to discuss the golf industry in China and how he designed golf clothing for the Chinese market.
Interviewing entrepreneurs in China: The great challenges of public relations in China

Interviewing entrepreneurs in China: The great challenges of public relations in China China Paradigm interviewed Augustin Missoffe, managing director Asia-Pacific at Hopscotch Group. Our China Paradigm’s guest is a Chinese and Asian market expert with a decade of experience in China and more to come. In the course of the interview, Augustin Missoffe discusses public […]
Interviewing entrepreneurs in China: Using China’s sharing economy to hire professionals

China Paradigm interviewed Hammer Guan, the founder of Youbangxin, a Chinese application for freelancers reshaping China’s sharing economy. During the interview, Hammer Guan helps us understand the challenges but also the numerous opportunities of freelancing in China. Also, Guan shares his expertise on China’s sharing economy and comments on the future of freelancing in China.