Extending market reach of European companies through a B2B sales and marketing service in China
![B2B sales and marketing service](https://chinaparadigm.com/wp-content/uploads/2020/07/China-paradigm_B2B-sales-and-marketing-service--1024x631.png)
China Paradigm interviewed Liang Sun, an experienced businessman and founder of a B2B sales and marketing service in China, Generate. He discusses how he manages his network of independent salespeople as a consultancy for European companies across various sectors.
How a company claims flight compensation for Chinese passengers
![Flight compensation for Chinese passengers](https://chinaparadigm.com/wp-content/uploads/2020/05/china-paradigm_-Flight-compensation-for-Chinese-passengers-1024x631.jpg)
Flight compensation for Chinese passengers China Paradigm interviewed Sophie Sun, founder of TravelRight, to discuss China’s tourism ecosystem and how her company is claiming flight compensation for Chinese passengers to Europe.
Building intercultural relationships to thrive in China-Europe innovation landscape
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China-Europe innovation China Paradigm interviewed Yingzi Yuan, Executive Director at Europe China Foundation, to gain a better understanding of the recent China-Europe innovation initiatives and the new business relationships between the two regions.
Interviewing entrepreneurs in China: Invest in promising companies in China through an innovative path
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China Paradigm interviewed Geoffrey Handley, a serial entrepreneur to grasp his investing acumen and learn as much as possible about business investment in China.
Interviewing Entrepreneurs in China: Boost luxury lifestyle branding in China with AI technology
![Brands go viral on Weibo](https://chinaparadigm.com/wp-content/uploads/2019/10/China-paradigm-AI-based-software-1024x631.jpg)
China Paradigm interviewed Clare Cheng, a pioneer of AI-driven luxury branding to talk about luxury lifestyle branding in China, Chinese AI-based software, and more.
Interviewing Entrepreneurs in China: A practical guide to finding a niche in the Chinese service market with the help of a branding agency specializing in F&B
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China Paradigms interviewed Ben Weldon, a creative branding expert, to learn how to create immersive brand experiences in China, develop a brand strategy for SME in China, and find a niche in the Chinese service market.
Interviewing entrepreneurs in China: A senior advisor of multiple Chinese projects
![Alzheimer's disease in China](https://chinaparadigm.com/wp-content/uploads/2019/10/china-paradigm-Alzheimer-disease-China-1024x631.jpg)
China Paradigms interviewed Stephane Muller-Margot, senior advisor of multiple Chinese projects, an expert with extensive experience in Chinese senior economy: Chinese medical science consulting and prevention of Alzheimer’s disease in China.
Interviewing entrepreneurs in China: How to operate impressive content creation on Douyin
![TikTok marketing](https://chinaparadigm.com/wp-content/uploads/2019/10/china-paradigms-TikTok-marketing-1024x631.jpg)
China Paradigms interviewed Fabian Ouwehand, the founder and growth director of UPLAB to learn more about the process of content creation on Douyin and managing KOLs under Douyin.
Interviewing entrepreneurs in China: How to create a unique Beijing T-shirt brand and define your niche in China
![Chinese art brands](https://chinaparadigm.com/wp-content/uploads/2019/10/china-paradigms-Chinese-art-brands-1024x631.jpg)
China Paradigms interviewed Dominic Johnson, the founder and CEO at Plastered8, to learn how to start an apparel business in China and turn a business into a recognizable Beijing T-shirt brand.
Interviewing entrepreneurs in China: Technology enables research in China
![Chinese economic background](https://chinaparadigm.com/wp-content/uploads/2019/10/china-paradigm-India-China-business-1024x631.jpg)
China Paradigms interviewed Navin Williams, the founder and CEO at Mobile Measure to discuss how technology enables research in China, and learn from Navin’s expertise about Chinese economic background for international business development.