Interviewing entrepreneurs in China: How to create successful personal branding in China

Become a best-selling author on Amazon

Daxue Consulting interviewed Ashley Galina Dudarenok, an Amazon best-selling author and the founder of Alarice and ChoZan, to understand the current Chinese social media landscape, the challenges of doing business in China and learn the best content strategy for thought leadership and personal branding in China.

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Interviewing entrepreneurs in China: How to be innovative in the traditional Chinese tea industry

Chinese regulations on beverages

China Paradigm interviewed Martin Papp, CEO and founder of Papp’s Tea, to understand how to develop business in China starting with zero capital, zero connections, and zero clients and how to bring innovations in the famous Chinese tea industry. 

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Interviewing entrepreneurs in China: What does brand DNA in China mean?

Chinese brands strategies

Brand DNA in China

China Paradigm interviewed Louis Houdart, the founder and CEO of Creative Capital, a creative branding agency in China. This episode of our China marketing podcast aims to understand the innovations and developments that Chinese brands are undertaking and the meanings of brand DNA in China and branding in China.

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Interviewing entrepreneurs in China: The best practices for working with KOLs in China

Influencers in China

How to work with KOLs in China

China Paradigm interviewed Elijah Whaley, CMO at PARKLU, a KOL marketing agency in China, to understand the specificities of the world of influencers in China, called the KOLs in China. This episode reveals the differences between influence marketing in China and the West as well as good practices for working with KOLs in China in terms of budget, selection, ROI…

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