China Paradigms Podcast and Vlog
China Paradigm Podcast and Vlog by daxue
China Paradigms interviewed Igor Temirov, the Business Director at SPLAT China, a global manufacturer of professional oral care products, to learn how to develop a successful online business in China facing the vague of new retail in China.
Continue reading “Interviewing entrepreneurs in China: The secrets behind a successful online business in China”
China Paradigm interviewed Claudia Masueger, the founder and CEO of CHEERS Wine, one of the leading distributors of imported wine in the Chinese wine market, to learn her secret business strategies of doing O2O in China and how a strong corporate culture leads to success.
Continue reading “Interviewing entrepreneurs in China: How to win in the Chinese wine market”
China Paradigm interviewed Charles Bark, the co-founder of HiNounou, an intelligent data platform for health care in China, to learn how China’s aging population opens business opportunities for the senior care in China and other useful tips for entrepreneurs.
Continue reading “Interviewing entrepreneurs in China: A vision-driven startup for senior care in China”
China Paradigm interviewed Carlo Dragonetti, head of digital and communication at The Italian Trade Agency, to learn more about how to promote Italian brands in China, the reputation of Made in Italy and the surprising story of Carlo as a foreign KOL in China.
Continue reading “Interviewing entrepreneurs in China: A famous ambassador for Italian brands in China”
Daxue Consulting interviewed Ashley Galina Dudarenok, an Amazon best-selling author and the founder of Alarice and ChoZan, to understand the current Chinese social media landscape, the challenges of doing business in China and learn the best content strategy for thought leadership and personal branding in China.
Continue reading “Interviewing entrepreneurs in China: How to create successful personal branding in China”
China Paradigm interviewed Martin Papp, CEO and founder of Papp’s Tea, to understand how to develop business in China starting with zero capital, zero connections, and zero clients and how to bring innovations in the famous Chinese tea industry.
Continue reading “Interviewing entrepreneurs in China: How to be innovative in the traditional Chinese tea industry”
China Paradigm interviewed Lauren Hallanan, VP of Livestreaming at The Meet Group, to decipher the myth of Chinese influencers and discuss the latest innovations in the live streaming industry in China.
Continue reading “Interviewing entrepreneurs in China: Analyzing influencer marketing and live streaming in China”
Brand DNA in China
China Paradigm interviewed Louis Houdart, the founder and CEO of Creative Capital, a creative branding agency in China. This episode of our China marketing podcast aims to understand the innovations and developments that Chinese brands are undertaking and the meanings of brand DNA in China and branding in China.
Continue reading “Interviewing entrepreneurs in China: What does brand DNA in China mean?”
How to work with KOLs in China
China Paradigm interviewed Elijah Whaley, CMO at PARKLU, a KOL marketing agency in China, to understand the specificities of the world of influencers in China, called the KOLs in China. This episode reveals the differences between influence marketing in China and the West as well as good practices for working with KOLs in China in terms of budget, selection, ROI…
Continue reading “Interviewing entrepreneurs in China: The best practices for working with KOLs in China”
China Paradigm interviewed Qin Guo, managing partner and founding member at BSUR Shanghai, to understand what does branding in China mean, how to grow a successful brand in China compared to the West and what are the essential things people need to know when talking about branding in China.
Continue reading “Interviewing entrepreneurs in China: Why is branding in China so unique?”