How small foreign beauty brands can succeed in China: China Paradigm #123 with Jean-Philippe Benoist
Jean-Philippe Benoist is the co-founder and CEO of GED. They help small foreign beauty brands establish an official online presence and generate sales in China (the reason we say “official” will be explained later). Jean-Philippe and his team are experts when it comes to identifying small niche brands that are doing well domestically and have […]
French Consultant based in Shanghai advises bakeries on preparing and selling baked goods and pastries in China: China Paradigm #120 with Pierre Gilson
Pierre Gilson is a French consultant with 5 years of experience advising businesses on baked goods and pastries in China. Gilson has over 15 years’ worth of international experience working with some of the world’s most recognized food and beverage brands. After almost five years in China, last year he found Stoneground Consulting. Gilson advises […]
A local provider of marketing automation solutions in China on a SaaS basis: China Paradigm #119 with Kai Hong
Kai Hong founded JINGdigital in 2014. JINGdigital is a CRM platform providing clients with digital optimization tools and solutions in Marketing Automation in China. They help international clients to communicate effectively with consumers on WeChat. Essentially, they help brands to define their target market better. Then, JINGdigital reaches out with tailored content to those consumers […]
Rodney Evans has since built a world-class photography and media production studio in Shanghai. In 2005 he came to China as a photographer. Work was plentiful because the market was undeveloped relative to the West. In 2008, he was on the verge of opening his own studio in Shanghai. Due to the global financial crisis, […]
Hong Zheng founded Adventi Communication in Shanghai in 2004. They host events and provide marketing solutions to international fashion brands operating in China. They have worked with globally recognized brands such as Lacoste, Gucci, and Piaget. She is an expert on the emergence and development of the sustainable fashion market in China. This is a […]
China Paradigm interviewed Matthieu Rochette-Schneider, the Greater China General Manager of Centdegrés to discuss brand intelligence in China and how they design for the Chinese beauty industry.
China Paradigm interviewed Philippe Ricard, the founder of La Creperie and La Cabane restaurants based in Shanghai, Hong Kong, and Ho Chi Minh City. In this China business podcast, the French entrepreneur discusses how he manages French creperies in Asia, restaurant branding in China, and tells us more about the coronavirus’s impact on his restaurants […]
Designing golf clothing for the Chinese market China Paradigms interviewed Guillaume Sergent, founder, and CEO at Ailion Golf, to discuss the golf industry in China and how he designed golf clothing for the Chinese market.
Video marketing in China Daxue Consulting interviewed Carlotta Godio, FLATMIND’s co-founder and General Manager (GM), to discuss how her company produces video content in China, to understand how video marketing in China is different from Western countries as well as to share some thoughts on the evolution of the video industry in her new resident […]
Interviewing entrepreneurs in China: Provide innovative QR code solutions in China and all over the world
China Paradigm interviewed Benjamin Claeys, the founder of QRzebra and Lihaoma, to learn the secrets of providing QR code solutions in China and some specific cases of QR code business on WeChat.