The substance of restaurant branding in China

restaurant branding in China

China Paradigm interviewed Philippe Ricard, the founder of La Creperie and La Cabane restaurants based in Shanghai, Hong Kong, and Ho Chi Minh City. In this China business podcast, the French entrepreneur discusses how he manages French creperies in Asia, restaurant branding in China, and tells us more about the coronavirus’s impact on his restaurants […]

Designing golf clothing for the Chinese market

Apparel manufacturing in China

Designing golf clothing for the Chinese market China Paradigms interviewed Guillaume Sergent, founder, and CEO at Ailion Golf, to discuss the golf industry in China and how he designed golf clothing for the Chinese market.

Interviewing entrepreneurs in China: How to produce video marketing in China?

Video making in China

Video marketing in China Daxue Consulting interviewed Carlotta Godio, FLATMIND’s co-founder and General Manager (GM), to discuss how her company produces video content in China, to understand how video marketing in China is different from Western countries as well as to share some thoughts on the evolution of the video industry in her new resident […]