Exploring brand intelligence in China as a design agency
China Paradigm interviewed Matthieu Rochette-Schneider, the Greater China General Manager of Centdegrés to discuss brand intelligence in China and how they design for the Chinese beauty industry.
The substance of restaurant branding in China
China Paradigm interviewed Philippe Ricard, the founder of La Creperie and La Cabane restaurants based in Shanghai, Hong Kong, and Ho Chi Minh City. In this China business podcast, the French entrepreneur discusses how he manages French creperies in Asia, restaurant branding in China, and tells us more about the coronavirus’s impact on his restaurants […]
Designing golf clothing for the Chinese market
Designing golf clothing for the Chinese market China Paradigms interviewed Guillaume Sergent, founder, and CEO at Ailion Golf, to discuss the golf industry in China and how he designed golf clothing for the Chinese market.
Interviewing entrepreneurs in China: How to produce video marketing in China?
Video marketing in China Daxue Consulting interviewed Carlotta Godio, FLATMIND’s co-founder and General Manager (GM), to discuss how her company produces video content in China, to understand how video marketing in China is different from Western countries as well as to share some thoughts on the evolution of the video industry in her new resident […]
Interviewing entrepreneurs in China: Provide innovative QR code solutions in China and all over the world
China Paradigm interviewed Benjamin Claeys, the founder of QRzebra and Lihaoma, to learn the secrets of providing QR code solutions in China and some specific cases of QR code business on WeChat.
Interviewing Entrepreneurs in China: Boost luxury lifestyle branding in China with AI technology
China Paradigm interviewed Clare Cheng, a pioneer of AI-driven luxury branding to talk about luxury lifestyle branding in China, Chinese AI-based software, and more.
Interviewing Entrepreneurs in China: A practical guide to finding a niche in the Chinese service market with the help of a branding agency specializing in F&B
China Paradigms interviewed Ben Weldon, a creative branding expert, to learn how to create immersive brand experiences in China, develop a brand strategy for SME in China, and find a niche in the Chinese service market.
Interviewing entrepreneurs in China: How to create a unique Beijing T-shirt brand and define your niche in China
China Paradigms interviewed Dominic Johnson, the founder and CEO at Plastered8, to learn how to start an apparel business in China and turn a business into a recognizable Beijing T-shirt brand.
Interviewing Entrepreneurs in China: how to conduct brand advertising for B2B business in China
China Paradigm interviewed Steven Proud, marketing director of Brandigo Global in China to have a better understanding of leveraging B2B business in China and clarify how the Chinese social media function in B2B business.
Interviewing entrepreneurs in China: An inside look at the translation industry in China
China Paradigm interviewed Stephane Choury, the CEO and co-founder at HI COM, a fast-growing agency in the language service industry in China, to learn how to develop translation service in China with technology and online platforms like Dianping in China.