Interviewing entrepreneurs in China: The essential steps to take to develop effective digital marketing strategies in China

digital marketing strategies in China

China Paradigm interviewed Thomas Nixon, the co-founder of Qumin, to talk about how he develops innovative digital marketing strategies in China and how he is helping Chinese brands to grow overseas.

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Interviewing entrepreneurs in China: Everything you need to know about paid search in China

paid search in China

China Paradigm interviewed Alvin Foo, the managing director of Reprise Digital, a New York-based digital agency specialized in SEO in China, to learn the current state of paid search in China and the U.S. and how businesses from the Chinese E-commerce market should allocate their ad cost in China.

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Interviewing entrepreneurs in China: The ultimate way for businesses to run effective social campaigns in China

social media marketing in China

China Paradigm interviewed Adrien Fabry, the general manager of Phoceis Asia, a leading agency providing social media strategies in China, to learn how to create successful social campaigns in China on different social platforms.

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Interviewing entrepreneurs in China: A famous ambassador for Italian brands in China

foreign KOL in China

China Paradigm interviewed Carlo Dragonetti, head of digital and communication at The Italian Trade Agency, to learn more about how to promote Italian brands in China, the reputation of Made in Italy and the surprising story of Carlo as a foreign KOL in China.

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Interviewing entrepreneurs in China: What are the secrets of foreign Tech companies in China

Technology parks in China

China paradigm interviewed Andrei Prokhorovich, the founder and General Director of Eurasia Development Ltd. Listening to his views on what barriers foreign tech companies in China face when entering China Tech market and to figure out how they can succeed.

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Interviewing entrepreneurs in China: How to leverage XiaoHongShu in China?

Open Xiao Hong Shu account

China Paradigm interviews  Miro Li, co-founder of Double V. Consulting, a consulting firm helping foreign brands master e-commerce in China through XiaoHongShu, a popular e-commerce social media app in China. Miro Li shares how international brands enter China and how to leverage XiaoHongShu in China.

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Interviewing entrepreneurs in China: Using Chinese mobile payment methods to facilitate trade between China and Europe

Cross-border business in China

Chinese mobile payment methods overseas

China Paradigm interviewed Annie Guo, the founder of SilkPay, to understand how foreign companies can attract and sell to Chinese consumers thanks to Chinese mobile payment, especially when they are traveling overseas.

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