A local provider of marketing automation solutions in China on a SaaS basis: China Paradigm #119 with Kai Hong
Kai Hong founded JINGdigital in 2014. JINGdigital is a CRM platform providing clients with digital optimization tools and solutions in Marketing Automation in China. They help international clients to communicate effectively with consumers on WeChat. Essentially, they help brands to define their target market better. Then, JINGdigital reaches out with tailored content to those consumers […]
Rodney Evans has since built a world-class photography and media production studio in Shanghai. In 2005 he came to China as a photographer. Work was plentiful because the market was undeveloped relative to the West. In 2008, he was on the verge of opening his own studio in Shanghai. Due to the global financial crisis, […]
China Paradigm interviewed Dr. Renata Thiébaut, one of the first experts in the cross-border e-commerce field in China. As head of business intelligence at Web2Asia, a China e-commerce Tmall partner (TP), she shares her experience in strategizing the online business of companies entering China, particularly in localization to the Chinese market.
Interviewing entrepreneurs in China: Creating new customer interactions through immersive video content in China
China Paradigm interviewed Eloi Gerard, CEO and co-founder of CrowsNest, to understand better China’s VR market and the applications of immersive video content in China. In the interview, Eloi Gerard shares his expertise on the Chinese VR ecosystem, the digital adoption in China, some of CrownsNest’s case studies and also discusses the challenges faced by […]
Video marketing in China Daxue Consulting interviewed Carlotta Godio, FLATMIND’s co-founder and General Manager (GM), to discuss how her company produces video content in China, to understand how video marketing in China is different from Western countries as well as to share some thoughts on the evolution of the video industry in her new resident […]
Interviewing entrepreneurs in China: Provide innovative QR code solutions in China and all over the world
China Paradigm interviewed Benjamin Claeys, the founder of QRzebra and Lihaoma, to learn the secrets of providing QR code solutions in China and some specific cases of QR code business on WeChat.
Interviewing entrepreneurs in China: Explore the semiconductor industry in China through the WeChat platform
China Paradigms interviewed Larry Feng, the founder of icfrom to explore his amazing journey in the semiconductor industry in China, and have a better understanding of his WeChat marketing for B2B companies formula.
China Paradigm interviewed Clare Cheng, a pioneer of AI-driven luxury branding to talk about luxury lifestyle branding in China, Chinese AI-based software, and more.
China Paradigms interviewed Fabian Ouwehand, the founder and growth director of UPLAB to learn more about the process of content creation on Douyin and managing KOLs under Douyin.
China Paradigms interviewed Navin Williams, the founder and CEO at Mobile Measure to discuss how technology enables research in China, and learn from Navin’s expertise about Chinese economic background for international business development.