Interviewing entrepreneurs in China: The ultimate guide to open an online store on Tmall
China Paradigms interviewed Michael Simonet, the founder of Alea E-commerce, a consulting agency specialized in Chinese online marketplaces, to learn how to open an online store on Tmall successfully.
Interviewing entrepreneurs in China: Everything you need to know about paid search in China
China Paradigm interviewed Alvin Foo, the managing director of Reprise Digital, a New York-based digital agency specialized in SEO in China, to learn the current state of paid search in China and the U.S. and how businesses from the Chinese E-commerce market should allocate their ad cost in China.
Interviewing entrepreneurs in China: Ad tech in China is reshaping the online landscape
China Paradigm interviewed Shimi Azar, the general manager of Spotad, a unique provider of ad tech in China, to learn everything behind the rising ad tech in China which is redefining online advertising in China.
Interviewing entrepreneurs in China: A famous ambassador for Italian brands in China
China Paradigm interviewed Carlo Dragonetti, head of digital and communication at The Italian Trade Agency, to learn more about how to promote Italian brands in China, the reputation of Made in Italy and the surprising story of Carlo as a foreign KOL in China.
Interviewing entrepreneurs in China: How to leverage XiaoHongShu in China?
China Paradigm interviews Miro Li, co-founder of Double V. Consulting, a consulting firm helping foreign brands master e-commerce in China through XiaoHongShu, a popular e-commerce social media app in China. Miro Li shares how international brands enter China and how to leverage XiaoHongShu in China.
Interviewing entrepreneurs in China: Understanding word of mouth marketing and lead generation in China
Lead generation in China China Paradigm interviewed Olivier Vérot, co-founder of Gentleman Marketing, to discuss the hot topics of word of mouth marketing, SEO, SEM, and lead generation in China.
Interviewing entrepreneurs in China: Analyzing influencer marketing and live streaming in China
China Paradigm interviewed Lauren Hallanan, VP of Livestreaming at The Meet Group, to decipher the myth of Chinese influencers and discuss the latest innovations in the live streaming industry in China.
Interviewing entrepreneurs in China: How to improve employee training in China
China Paradigm interviewed Matthew Spriegel, founder and CEO of Atiom, a mobile app to improve employee training in China, to have a better understanding of human resources in China and to understand how online training can be more beneficial than traditional training.
Interviewing entrepreneurs in China: How to manage hundreds of retail stores in China
China Paradigm interviewed Stephane Torck, founder and CEO of the Asian Market Development Company, to learn more about fashion retail in China, his experience introducing brands to low-tier cities and partnering with local distributors and franchises. You will also learn the key success and failure factors of introducing brands to China.