Interviewing entrepreneurs in China: Bringing innovation through cooking workshops in China

Bring innovation through cooking workshops

China Paradigm interviewed Sandrine Delabrière, an experienced marketing and innovation consultant who came to China and launched Pourquoi Pas. With Sandrine Delabrière, explore the cooking business in China and learn more about how China innovation’s approach is different from the Western one.

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Interviewing Entrepreneurs in China: A practical guide to finding a niche in the Chinese service market with the help of a branding agency specializing in F&B

brand experiences in China

China Paradigms interviewed Ben Weldon, a creative branding expert, to learn how to create immersive brand experiences in China, develop a brand strategy for SME in China, and find a niche in the Chinese service market.

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Interviewing entrepreneurs in China: Everything you need to know about running a French restaurant in China

innovation in China’s wine industry

China Paradigm interviewed Charles Carrard, who is the China General Manager at Boisset la Famille des Grands Vins and the former owner of a couple of restaurants in China to how to run a French restaurant in China successfully by building brand identity in China and the innovation in China’s wine industry.

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Interviewing entrepreneurs in China: A famous ambassador for Italian brands in China

foreign KOL in China

China Paradigm interviewed Carlo Dragonetti, head of digital and communication at The Italian Trade Agency, to learn more about how to promote Italian brands in China, the reputation of Made in Italy and the surprising story of Carlo as a foreign KOL in China.

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