Interviewing Entrepreneurs in China: A practical guide to finding a niche in the Chinese service market with the help of a branding agency specializing in F&B

brand experiences in China

China Paradigms interviewed Ben Weldon, a creative branding expert, to learn how to create immersive brand experiences in China, develop a brand strategy for SME in China, and find a niche in the Chinese service market.

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Interviewing entrepreneurs in China: Everything you need to know about running a French restaurant in China

innovation in China’s wine industry

China Paradigm interviewed Charles Carrard, who is the China General Manager at Boisset la Famille des Grands Vins and the former owner of a couple of restaurants in China to how to run a French restaurant in China successfully by building brand identity in China and the innovation in China’s wine industry.

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Interviewing entrepreneurs in China: A famous ambassador for Italian brands in China

foreign KOL in China

China Paradigm interviewed Carlo Dragonetti, head of digital and communication at The Italian Trade Agency, to learn more about how to promote Italian brands in China, the reputation of Made in Italy and the surprising story of Carlo as a foreign KOL in China.

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Interviewing entrepreneurs in China: Applying design thinking to app development in China

cooking app in China

China Paradigm interviewed Kevin Yu, the founder, and CEO of SideChef, an interactive step-by-step guided cooking app, to understand how to apply design thinking to app development in China and the US and learn the latest smart kitchen technology in the US.

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Interviewing entrepreneurs in China: How to be innovative in the traditional Chinese tea industry

Chinese regulations on beverages

China Paradigm interviewed Martin Papp, CEO and founder of Papp’s Tea, to understand how to develop business in China starting with zero capital, zero connections, and zero clients and how to bring innovations in the famous Chinese tea industry. 

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Interviewing entrepreneurs in China: How to stand out and compete in the Chinese coffee market

Coffee industry in China

China Paradigm interviewed Carol Liu, co-founder of Big Sur Tea and Coffee, to perfectly understand the specificities of the Chinese coffee market. Indeed, in a country where the vast majority of people drink tea every day, how can we make them want to buy coffee, a more expensive drink? Carol Liu gives us all the keys to succeed in the coffee business in China and how to manage stores in China, in terms of management, budget, and partner relationship.

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