Interviewing entrepreneurs in China: How to win in the Chinese wine market
China Paradigm interviewed Claudia Masueger, the founder and CEO of CHEERS Wine, one of the leading distributors of imported wine in the Chinese wine market, to learn her secret business strategies of doing O2O in China and how a strong corporate culture leads to success.
Interviewing entrepreneurs in China: A famous ambassador for Italian brands in China
China Paradigm interviewed Carlo Dragonetti, head of digital and communication at The Italian Trade Agency, to learn more about how to promote Italian brands in China, the reputation of Made in Italy and the surprising story of Carlo as a foreign KOL in China.
Interviewing entrepreneurs in China: Tips to start a restaurant business in China
China Paradigm interviewed Benjamin Patin, co-founder of Wheat Co. and Sailang to learn more about both his business story and the current healthy food market in China, and how to start a restaurant business in China.
Interviewing entrepreneurs in China: Applying design thinking to app development in China
China Paradigm interviewed Kevin Yu, the founder, and CEO of SideChef, an interactive step-by-step guided cooking app, to understand how to apply design thinking to app development in China and the US and learn the latest smart kitchen technology in the US.
Interviewing entrepreneurs in China: How to be innovative in the traditional Chinese tea industry
China Paradigm interviewed Martin Papp, CEO and founder of Papp’s Tea, to understand how to develop business in China starting with zero capital, zero connections, and zero clients and how to bring innovations in the famous Chinese tea industry.
Interviewing entrepreneurs in China: How to stand out and compete in the Chinese coffee market
China Paradigm interviewed Carol Liu, co-founder of Big Sur Tea and Coffee, to perfectly understand the specificities of the Chinese coffee market. Indeed, in a country where the vast majority of people drink tea every day, how can we make them want to buy coffee, a more expensive drink? Carol Liu gives us all the […]
Interviewing entrepreneurs in China: A deep dive into China’s food industry
China Paradigm interviewed Florent Bonnefoy, founder of Bonnefoy + Partners to discuss the changing tastes and food industry in China and to share the key factors that lead to success or failure when it comes to opening a restaurant in China.