Localization to the Chinese market is key, according to top China e-commerce Tmall Partner
China Paradigm interviewed Dr. Renata Thiébaut, one of the first experts in the cross-border e-commerce field in China. As head of business intelligence at Web2Asia, a China e-commerce Tmall partner (TP), she shares her experience in strategizing the online business of companies entering China, particularly in localization to the Chinese market.
Interviewing entrepreneurs in China: Out of the box WeChat solutions in China
China Paradigm interviewed Clement Ledormeur, the general manager and partner at 31Ten to share with you his insights about useful WeChat solutions in China and learn how to create WeChat web-APP.
Interviewing entrepreneurs in China: Everything you need to know about paid search in China
China Paradigm interviewed Alvin Foo, the managing director of Reprise Digital, a New York-based digital agency specialized in SEO in China, to learn the current state of paid search in China and the U.S. and how businesses from the Chinese E-commerce market should allocate their ad cost in China.