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Interviewing entrepreneurs in China: How to create successful personal branding in China

Become a best-selling author on Amazon

Daxue Consulting interviewed Ashley Galina Dudarenok, an Amazon best-selling author and the founder of Alarice and ChoZan, to understand the current Chinese social media landscape, the challenges of doing business in China and learn the best content strategy for thought leadership and personal branding in China.

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Interviewing entrepreneurs in China: The best practices for working with KOLs in China

Influencers in China

How to work with KOLs in China

China Paradigm interviewed Elijah Whaley, CMO at PARKLU, a KOL marketing agency in China, to understand the specificities of the world of influencers in China, called the KOLs in China. This episode reveals the differences between influence marketing in China and the West as well as good practices for working with KOLs in China in terms of budget, selection, ROI…

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Interviewing entrepreneurs in China: Wechat, Douyin, Weibo, how to best leverage social media in China?

Digital ecosystem in China

China Paradigm interviewed Jenny Chen, co-founder, and COO of WalkTheChat to understand better the social media landscape in China and to figure out how to leverage social media in China and the real differences between a content strategy on Wechat, Weibo, Pinduoduo, Douyin…

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