Interviewing entrepreneurs in China: Why is branding in China so unique?

Branding strategy in China

China Paradigm interviewed Qin Guo, managing partner and founding member at BSUR Shanghai, to understand what does branding in China mean, how to grow a successful brand in China compared to the West and what are the essential things people need to know when talking about branding in China.

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Interviewing entrepreneurs in China: Wechat, Douyin, Weibo, how to best leverage social media in China?

Digital ecosystem in China

China Paradigm interviewed Jenny Chen, co-founder, and COO of WalkTheChat to understand better the social media landscape in China and to figure out how to leverage social media in China and the real differences between a content strategy on Wechat, Weibo, Pinduoduo, Douyin…

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Interviewing entrepreneurs in China: How to manage hundreds of retail stores in China

retail stores in China

China Paradigm interviewed Stephane Torck, founder and CEO of the Asian Market Development Company, to learn more about fashion retail in China, his experience introducing brands to low-tier cities and partnering with local distributors and franchises. You will also learn the key success and failure factors of introducing brands to China.

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Interviewing entrepreneurs in China: A guide to investing and valuing companies in China

Investment market in China

China Paradigm interviewed Peng Li, founder and managing director at Merger-Link to understand better the structure of the investment market in China and how he managed to develop his consulting business dealing with private equity, venture capital, and corporations.

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