China Paradigm Podcast and Vlog by daxue
China Paradigm interviewed Lauren Hallanan, VP of Livestreaming at The Meet Group, to decipher the myth of Chinese influencers and discuss the latest innovations in the live streaming industry in China.
Continuer la lecture de « Interviewing entrepreneurs in China: Analyzing influencer marketing and live streaming in China »
China Paradigm interviewed Dmitry Shklyar, the founder of three tech companies in China, to learn a little more about Digital Signage in China, what it means, the link with VR and AR in China and the future of interactive technologies in China.
Continuer la lecture de « Interviewing entrepreneurs in China: Understanding Digital Signage in China »
Brand DNA in China
China Paradigm interviewed Louis Houdart, the founder and CEO of Creative Capital, a creative branding agency in China. This episode of our China marketing podcast aims to understand the innovations and developments that Chinese brands are undertaking and the meanings of brand DNA in China and branding in China.
Continuer la lecture de « Interviewing entrepreneurs in China: What does brand DNA in China mean? »China Paradigm interviewed Tom Xiong, CEO, and founder of Move Shanghai, a fitness app in China, to dive into the market of gyms in China and Shanghai and to understand the developments, risks, and particularities of the fitness industry in China.
Continuer la lecture de « Interviewing entrepreneurs in China: Technological disruption in the fitness industry in China »
How to work with KOLs in China
China Paradigm interviewed Elijah Whaley, CMO at PARKLU, a KOL marketing agency in China, to understand the specificities of the world of influencers in China, called the KOLs in China. This episode reveals the differences between influence marketing in China and the West as well as good practices for working with KOLs in China in terms of budget, selection, ROI…
Continuer la lecture de « Interviewing entrepreneurs in China: The best practices for working with KOLs in China »
The business culture of China: Chinese CVs
China Paradigm interviewed Pauline Lahary, founder of a CV business in China and France to understand the recent HR developments and more generally HR in China, the differences between Chinese and European candidates and the best practices to launch a website in China.
Continuer la lecture de « Interviewing entrepreneurs in China: Succeed in HR in China by offering the best Chinese CVs »
China Paradigm interviewed Matthew Spriegel, founder and CEO of Atiom, a mobile app to improve employee training in China, to have a better understanding of human resources in China and to understand how online training can be more beneficial than traditional training.
Continuer la lecture de « Interviewing entrepreneurs in China: How to improve employee training in China »
China Paradigm interviewed Carol Liu, co-founder of Big Sur Tea and Coffee, to perfectly understand the specificities of the Chinese coffee market. Indeed, in a country where the vast majority of people drink tea every day, how can we make them want to buy coffee, a more expensive drink? Carol Liu gives us all the keys to succeed in the coffee business in China and how to manage stores in China, in terms of management, budget, and partner relationship.
Continuer la lecture de « Interviewing entrepreneurs in China: How to stand out and compete in the Chinese coffee market »
China Paradigm interviewed Qin Guo, managing partner and founding member at BSUR Shanghai, to understand what does branding in China mean, how to grow a successful brand in China compared to the West and what are the essential things people need to know when talking about branding in China.
Continuer la lecture de « Interviewing entrepreneurs in China: Why is branding in China so unique? »
China Paradigm interviewed Aurelien Rigart, co-founder and vice president of IT Consultis, to get an in-depth understanding of how to build a web agency in China, how to manage employees and get clients and how to correctly develop websites in China.
Continuer la lecture de « Interviewing entrepreneurs in China: Tips to develop websites in China »