Interviewing entrepreneurs in China: What does brand DNA in China mean?

Chinese brands strategies

Brand DNA in China

China Paradigm interviewed Louis Houdart, the founder and CEO of Creative Capital, a creative branding agency in China. This episode of our China marketing podcast aims to understand the innovations and developments that Chinese brands are undertaking and the meanings of brand DNA in China and branding in China.

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Interviewing entrepreneurs in China: Technological disruption in the fitness industry in China

China Paradigm interviewed Tom Xiong, CEO, and founder of Move Shanghai, a fitness app in China, to dive into the market of gyms in China and Shanghai and to understand the developments, risks, and particularities of the fitness industry in China.

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Interviewing entrepreneurs in China: The best practices for working with KOLs in China

Influencers in China

How to work with KOLs in China

China Paradigm interviewed Elijah Whaley, CMO at PARKLU, a KOL marketing agency in China, to understand the specificities of the world of influencers in China, called the KOLs in China. This episode reveals the differences between influence marketing in China and the West as well as good practices for working with KOLs in China in terms of budget, selection, ROI…

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Interviewing entrepreneurs in China: Succeed in HR in China by offering the best Chinese CVs

CV business in China

The business culture of China: Chinese CVs

China Paradigm interviewed Pauline Lahary, founder of a CV business in China and France to understand the recent HR developments and more generally HR in China, the differences between Chinese and European candidates and the best practices to launch a website in China.

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Interviewing entrepreneurs in China: How to stand out and compete in the Chinese coffee market

Coffee industry in China

China Paradigm interviewed Carol Liu, co-founder of Big Sur Tea and Coffee, to perfectly understand the specificities of the Chinese coffee market. Indeed, in a country where the vast majority of people drink tea every day, how can we make them want to buy coffee, a more expensive drink? Carol Liu gives us all the keys to succeed in the coffee business in China and how to manage stores in China, in terms of management, budget, and partner relationship.

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Interviewing entrepreneurs in China: Why is branding in China so unique?

Branding strategy in China

China Paradigm interviewed Qin Guo, managing partner and founding member at BSUR Shanghai, to understand what does branding in China mean, how to grow a successful brand in China compared to the West and what are the essential things people need to know when talking about branding in China.

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