Interviewing entrepreneurs in China: The great challenges of public relations in China

experiential marketing in China

Interviewing entrepreneurs in China: The great challenges of public relations in China

China Paradigm interviewed Augustin Missoffe, managing director Asia-Pacific at Hopscotch Group. Our China Paradigm’s guest is a Chinese and Asian market expert with a decade of experience in China and more to come. In the course of the interview, Augustin Missoffe discusses public relations in China and what it takes to gain visibility in China. In this business podcast, you will learn more about digital and experiential marketing in China.

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Interviewing entrepreneurs in China: Comparing psychotherapy in China and in the West

therapist in China

China paradigm interviewed David Ammerschlaeger, a consultant and psychologist active in the industry of psychotherapy in China. During the interview, the now-experienced psychologist discusses China’s psychological therapy market and help us understand the ins and outs of mental therapy in China. By dint of his knowledge and expertise in the field, David Ammerschlaeger provides a comprehensive overview of the challenges that the industry faces and draws parallels between the practices in China and the one in the West.

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Interviewing entrepreneurs in China: China’s technology and startup scene. How do media cover the tech scene for Westerners?

Podcasts in China and Western countries

China’s technology and startup scene

Daxue Consulting interviewed John Artman, Editor-in-Chief for TechNode’s English, to understand better the Chinese Tech media industry and China’s technology and startup scene. In this interview, John Artman shares his knowledge on the Chinese media tech scene and gives us insights on various topics including the difference between podcasting in China and Western countries and the impact of the media censorship in China for tech media businesses.

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Interviewing entrepreneurs in China: Bringing innovation through cooking workshops in China

Bring innovation through cooking workshops

China Paradigm interviewed Sandrine Delabrière, an experienced marketing and innovation consultant who came to China and launched Pourquoi Pas. With Sandrine Delabrière, explore the cooking business in China and learn more about how China innovation’s approach is different from the Western one.

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Interviewing entrepreneurs in China: How to successfully negotiate with Chinese business

negotiate with Chinese investors

China Paradigm interviewed Nicolas Clement, the founder of Nego Asia, the Chinese distributor of one of the global leading sales performance consultancies, Halifax Consulting, to learn the essential skills to successfully negotiate with Chinese business and secure investment in China.

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Interviewing entrepreneurs in China: Why is branding in China so unique?

Branding strategy in China

China Paradigm interviewed Qin Guo, managing partner and founding member at BSUR Shanghai, to understand what does branding in China mean, how to grow a successful brand in China compared to the West and what are the essential things people need to know when talking about branding in China.

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Interviewing entrepreneurs in China: Wechat, Douyin, Weibo, how to best leverage social media in China?

Digital ecosystem in China

China Paradigm interviewed Jenny Chen, co-founder, and COO of WalkTheChat to understand better the social media landscape in China and to figure out how to leverage social media in China and the real differences between a content strategy on Wechat, Weibo, Pinduoduo, Douyin…

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